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Home Center Retail Opportunities for Construction Brands
Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and...
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Retail Home Center Marketing Best Practices – Webcast
A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free...
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Retail Home Center Marketing Best Practices: Webcast Summary
The recent webcast on the topic of marketing to home improvement retailers was unprecedented in exploring a niche that seldom is discussed, for good reason. Manufacturers and suppliers to large...
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Marketing to Home Improvement Retailers: Snapshot & Survey Results
Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is...
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Marketing To Home Improvement Retailers: Merchandising and Packaging
Marketing to home improvement retailers includes considering retail merchandising and packaging. This is part two of a three-part blog series on marketing to home improvement retailers. Part one gave a...
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Marketing To Home Improvement Retailers: Line Reviews
This is the final entry in a three-part blog series on marketing to home improvement retailers. Part one gave an overview of the retail home improvement category and shared the results of a survey on...
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Marketing to Home Improvement Retailers
Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and...
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Home-Improvement Startup Benefits Homeowners and Service Professionals
The Home-Improvement startup Porch.com Inc was said to have been valued at $500 million by investors, making them a top competitor next to Houzz Inc. and Thumbtack Inc. Porch.com launched in 2013 in...
View ArticlePitching and Selling Products at The Home Depot (Part 2)
Once you’re in, congratulations! Your hard work paid off – but this is, by no means, an end. Your work has only just begun. Now you’ll need to work to stay in-store and to convince customers to choose...
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